Creation for
Overview
The Google Accelerate Summit is a premier event where marketing leaders explore Google's latest innovations. It offers an immersive look into Google's comprehensive marketing services, showcasing a suite of tools beyond Google Ads. Through presentations, workshops, and interactive displays, attendees discover how Google is evolving to become the ultimate destination for all marketing needs.
The challenge
The challenge was to craft a unique and engaging event experience within the framework of an existing Google identity. We needed to design fresh, innovative graphics that respected Google's corporate style while infusing a cool, engaging vibe. This required a delicate balance between creativity and adherence to brand guidelines.
Outcome
Our team designed engaging animations, print materials, and large-format installations, transforming the venue into a vibrant, branded space. The result was a successful, engaging event that resonated with attendees and effectively showcased Google's marketing innovations."
Client
Giftify
Services Provided
Creative Direction
Branding
Web design
Illustration
Editorial design
