Work

Services

About

News

Contact us

About

Making works
that matters

Studio Elma is a London-based boutique studio helping founders, organisations and agencies turn ideas into clear, distinctive brands.We work across brand identity, web design and creative direction, partnering with a trusted network of collaborators when projects call for it.
.
Whether supporting a founder from the ground up or integrating with an agency team, we bring clarity, consistency and thoughtful execution to every stage of the process.

The founder

Hi, I am Elena

a design director, photographer and videomaker helping businesses shape clear, confident identities that feel as good as they look.

I collaborate with founders, teams and agencies to turn complex ideas into brands that are intentional, distinctive and easy to grow with. From early-stage concepts to established organisations, I help clients clarify who they are, what they stand for, and how they show up in the world.

My work blends strategy and intuition - combining structure, research and marketing thinking with a strong visual sensibility and a human, collaborative approach. I’ve worked both as a creative lead within agencies and as a creative director for direct clients, adapting seamlessly to what each project needs.

I believe great branding isn’t about trends or noise, but about alignment: 
when message, visuals and values move in the same direction.With Studio Elma, I bring together a trusted network of highly skilled collaborators when needed, ensuring each project is supported by the right expertise.

My values

01.

Creativity as a force
for positive impact

We help others find their voice by creating meaningful brands in our witty, clever, bold, and elegant signature style. Our favourite projects are the ones that champion equality, protect the environment, and spread the culture.

02.

​​Awareness and giving back

We aware of our privileged position of operating in a wealthy, safe country. For this reason, Studio Elma is a member of Amnesty International, the world's largest grassroots human rights organisation. Their mission is to expose abuses, educate the public, and transform societies so that everyone feels safe and empowered.

03.

Integrity

We will avoid any commissions which may compromise our values. (No tobacco, gambling, weapons, fossil fuels, chemicals and petrochemicals, meat and dairy, plastics, private cars, pulp, paper, shipping, and trucking).

04.

Make it our own

We take responsibility for our work and treat it like our own. Dedicated to owning our stake in the products and services we offer, we craft any projects we work on with passion, care, and fun.

05.

Excellence is our goal

Craftsmanship is our passion, so we give it everything we've got every time, stopping only when we are confident that we have achieved what we were seeking.

06.

Empathy at work

As part of our practice, We not only welcome but also actively seek to understand multiple perspectives, meeting them from a place of openness and humility.